Count this one as a marketing campaign gone bad.  One of those things that causes you to scratch your head and wonder, “What in the world were they THINKING?”

Who thought that stuffing candy into pharmacy pill bottles and handing them out to children was a good way to promote the newly opened pharmacy?  Was there not one person who thought it might not be a good idea to give the false impression to children that medicine equals candy?  Apparently not at one Sam’s Club in Maryland.

This particular Sam’s Club handed out medicine bottles filled with candy to children as they entered the store.  I think of all the time we spend as parents trying to instill in our children that medicine should never be played with, that it is not a treat.  The time and efforts that have gone into making sure that medicine bottles are childproof.  How we store them locked away from small children.  This campaign at this store just flies in the face of all of that. 

What’s next, handing children pretend lighters and matches?