Oh my.  Just when I think I can’t be shocked any longer I read about the contest that Vlassic is having.  Yes, the Vlassic pickle people.  It is open to anyone giving birth to a baby in the month of May and wishes to have their child named the official Vlassic Stork Baby.

To enter it is pretty straight forward, send a photo of your baby, along with the name, sex and age of the baby, and a statement of why your baby should be the winner.  The winning entrant will get a years supply of pickles and a $20,000 savings bond.  That part is fine.  And if you are a family of pickle lovers you will really be happy.

To sweeten the pickle even more, they are offering the family an extra treat! If the parents want to show their love and dedication to Vlasic® Pickles by making his or her middle name, “Crunch,” the savings bond value will be increased to $25,000.

Saddled with the middle name of “Crunch” for $5000?  I suppose in this day and age when people sell their forehead as a canvas for a permanent tattoo, I shouldn’t be surprised.

But honestly what company exec thought this was a good idea?  And what parent is going to jump on it?